Ideas and research shaping the future of destination events.
Industry research · Live Nation
Live Nation’s 2026 study looks at how concerts influence travel and whether fans return to destinations they first visited for music. These are industry survey findings, not projections for The Experience Resorts.
Read the Live Nation articleIndustry perspective · The Experience Resorts
Concerts and festivals can be the reason guests book a trip. Drawing on Allianz travel research, we explore how established event producers can build a fuller holiday around the experiences their audiences already love.
Read the full articleTravel research · Allianz Partners
Allianz Partners’ 2026 research explores how live entertainment shapes summer travel plans. This is the original research release referenced in “When the Event Becomes the Holiday.”
Read the Allianz research· Company news
As audiences seek experiences they can share in person, live events can become the reason for a longer trip. This article explores the opportunity for festival and lifestyle producers to bring their communities together at a destination.
Read the full article· Company news
A look at premium festival stays and the fans willing to travel for a fuller experience around a show. It asks what purpose-built hospitality can offer event companies and their most dedicated audiences.
Read the full articleFrom our archive · November 22, 2024
The response to a holiday-themed cruise shows how strongly fans can gather around a shared interest. Our article explores what multi-day, all-inclusive event travel can offer a community—and the event companies that bring it together.
Read the full articleArticles from 2024 reflect earlier resort plans. Current project information concerns St. Croix.
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